Showing posts with label corporations. Show all posts
Showing posts with label corporations. Show all posts

6.09.2011

This Just In: Far Rockaway Ironically Proves Itself to be Dull and Humorless

Image from the NY Daily News
I try to keep Where fairly upbeat, but this one's got me too annoyed not to write about: apparently Far Rockaway's city councilman, James Sanders, threw such a spectacular snit fit about a McDonald's subway ad that he got the corp. to pull the campaign, which could not have been cheap. About the ad, Sanders whinnied (with stereotype-reinforcingly tone-deaf politician 'humor') that "clowning around at the expense of a community is not funny," and went so far as to demand an apology (which, sadly, he also got).

Here's the kicker: the ad does not actually poke fun at Far Rockaway at all. It features an image of a McDo's iced coffee being held up, cheers-style, by a disembodied hand, and reads "To not falling asleep and ending up in Far Rockaway. (Unless of course you live there)." Even in issuing their apology, the company rep explained what anyone with two brain cells to rub together could plainly see: "Our intention was to add humor to the situation of falling asleep on the subway, missing a local home stop and waking up at the end of the line." Because Far Rockaway? Is waaaay at the end of the line, in case you're not familiar. The punchline here is the hour-long ride back home, not the condition of the neighborhood that the last stop happens to be in.

In fact, the only disrespect I see here toward Far Rockaway is from this Councilman Sanders yahoo, whose own insecurity about his district is pretty blatant. If the person representing my district thought that their job was to run around looking so hard for opportunities to defend the 'nabe from people calling it boring that they'd go so far as to pull slights out of thin air, you can bet your ass I'd be on the phone letting them know that I'd much prefer they be looking for money to fund the subway rather than worrying about the ads inside the trains--much less getting them yanked! "What's your position on the recent fare hike, Councilman? What about reduced service? Oh, no, sorry -- you go ahead and finish your rant about that ad for coffee, first." Give me a freaking break.

The sad thing is, this guy's grandstanding cost all of the city's subway riders a clever ad that dealt with a shared urban experience (the fear of falling asleep and waking up at the end of the line). Even in a city like New York, one often encounters ads that reference the (imagined) national shared experience: back yards, apple pie, and cul-de-sacs. While I'm no great fan of McDonald's, I do appreciate it when major corporations tailor their ads to acknowledge the fact that, yes, we are in fact in a city. If we have to be bombarded with advertisements, at the very least they should reference a shared experience that we actually share.

But fear not, New York: Councilman Sanders will make sure that that doesn't happen.

4.21.2009

The Maturation of Urban Agriculture

Urban Agriculture is maturing, and like any concerned parent, those of us with a vested interest are worried about the path she will take and the choices she will make in these crucial developmental years. She's not quite ready to leave home, but she certainly isn't interested in hanging with the 'rents all weekend. That corporate bloke has been coming around a lot more lately, whispering sweet nothings in her ear and chumming it up with Dad in the den. With all this attention, she's beginning to see that life exists outside of the small community in which she has grown up. The city offers so much opportunity, yet with it comes so much risk, and as for that corporate guy, word on the street is that he's been into some pretty shady business. Meanwhile, there is a young guy around the block that Urban Ag has become friends with; he's so sweet, and seems to be well-grounded. Sure, he's a bit dorky, but we all know he'll treat her better in the end than the corporate bloke looking for some arm candy and a quick buck.


Now that I've lived out my childhood fantasy of writing a mid-90's teen sitcom, I should clarify that comparison. Urban Agriculture is at a pivotal point in its life. It began as an agency for social change, turning abandoned inner city lots into fruitful gardens which accomplished great things within their communities. Not only did these gardens beautify otherwise decaying neighborhoods, they also began to educate underprivileged residents about proper diet, provided nutritious food where none was to be found, and in some cases initiated job training programs with the local residents to jump start agricultural opportunities. Growing Home in Chicago, and Red Hook Farms in Brooklyn are too shining examples of this idea. Indeed, the social gains far exceeded the monetary gains, but it was only a matter of time before the light was shed on the potential of Urban Agriculture.


Today, we are seeing the corporate world snake it's way into the game. A recent article in the Detroit Free Press shows a possible 70 + acre development in the middle of downtown Detroit proposed by 2 financiers. Corporations, operating on the intention of reaping profit, will by nature set in motion practices to eradicate the competition. In the case of Urban Agriculture, this would mean all the small non-profit organizations trying to grow food in community settings to help residents get on their feet. Corporate-run urban farms could dominate the local food market by creating huge quantities and lowering prices which will drive out the many smaller farms. Walmart drove out all of the little Mom and Pop shops; why wouldn't a corporate farm drive out all the Mom and Pop farms?

Meanwhile, behind the backdrop, there is a growing movement of young creatives turning back to the land. Hundreds if not thousands of college grads are learning farm practices, working on CSA farms, and gaining knowledge to begin building a new food network in America. With the average age of farmers nearing 60 years of age, there is a huge push to get youth engaged in agriculture. In this case, Urban Agriculture makes a lot of sense because not only will the food be local, but it will allow young people to work and create in a collaborate environment where they can go out at night and have a life...off the farm.


I can think of about 15 people I know personally who are graduating with design degrees and looking to start their own small farms to supplement their freelance work. Why? Because nobody is hiring, they see the need, and they understand the value that a farm can create within a community. This has been well illustrated by the New York Times over the past year with many features focused on growing young farmers. But these people are starting farms of l1-2 acres, not 70-100 acre lots, and they aren't taking over whole portions of the city, but rather fitting nicely into the existing urban fabric. In addition, this new generation understands the problems associated with industrial farming, and therefore has a new respect for the land as not only creating profit, but creating life. That poetry just doesn't seem to flow from corporate farms, no matter where you put them.

Times are changing for Urban Ag -- she's growing up. The difference between Urban Agriculture and a real person though is a brain. A person can make decisions, Urban Agriculture relies on an intense network of farms, advocates and patrons. Together, we must figure out what is best for Urban Agriculture and our communities, then we must act to insure their safety. Will the introduction of large corporate farms defile the great assets of Urban Agriculture?


(Photos from Chicago GSB, Detroit Free Press, NYT, The original full-sized color version can be viewed by clicking the photo.)