Thinking Before You Market Can Have Beautiful Results

Natalia from Polis has already nerded out on the potential for apps to collect use-pattern data to aid urban planners as illustrated by the recent Nike+ 1000 Runs mapping project. Personally, though, I’m more excited about this as a social ad campaign than as an urban planning tool. It’s a pretty ingenious way of encouraging participation: it taps into Nike’s passionate base and invites their participation, using the individual pieces collected to create something new and pretty cool (and quite lovely) which, in turn, encourages more people to use the product in question. Thoughtful marketing is always fun to see, especially when it’s social (which begs the question: is it even possible to be thoughtful without being social in 2011?)

Oh, and let’s not forget the mega-bonus that it’s rooted in the pedestrian experience of the urban environment, which is always nice to see from suburb- and auto-centric Madison Ave. Round of applause.

No comments: